A2 Media Blog: Questionnaire/Audience Reasearch

We asked 20 people the following set of questions. We asked 10 males and 10 females, though our target audience are females. Usually it is best to avoid open-ended questions, however in order to gain real, honest, clear feedback we decided to use a few open-ended questions. We wanted clearcut opinions which we can use to tailor our trailer our focus audience.

Question 1.

Are you:

Male Female

Question 2.

What age range do you fit into?

13 and under 14-18 19-24 25-30 31+

Question 3.

What do you think makes a good film?

Peoples opinions:

Strong story
Romance

Good actors

Believable

Good directing

Must look high-quality even if it’s low budget

Action

Element of humour

Violence

Good vs. bad

Epic parts

Horror

Unpredictability

Good acting

Realism

Imaginative

Interesting

Engaging

Follows conventions of the genre

Something which captivates the audience

Suspense

Questions to be answered

This gives us a lot of elements to consider with regards to the plot of our film. We have to plan the idea for a whole film in order to produce a trailer for it but as we aren't making a feature length film our ideas can be more vague in places.

Question 4.

What do you expect from a film trailer?

Clips from the film
Clips of good scenes
Background information
The plot to not be given away
Memorable lines

These are things we will need to consider in order to make our trailer fit our target audience.

Question 5.

On a scale of 1 - 5, 1 being has little importance, 5 meaning is very important, how important is a film trailer to you in the process of deciding to watch a film?

This clearly shows that the trailer plays a big part in the advertisement of a film. This means our trailer has to have a big impact.

Question 6.

What is your favourite romance film?

P.S I Love You
The Titanic
The Notebook
Casablanca
Gone With The Wind
Mamma Mia
Romeo and Juliet
(500) Days of Summer
Remember Me
Moulin Rouge
Love Actually
The Time Traveller's Wife

By asking this we can look at the features and conventions of these films, and look at what makes them special.

Question 7.

Why is this your favourite romance film?

Liked the actors
Can relate to issues
Good story line
Had action as well as romance - not confined to one genre
Original
Happy Ending
Believable
Unpredictable
Unpretentious

Again, this tells us what makes the films special so we can use similar conventions.

Question 8.

What do you think is needed to fulfil the criteria of the romance genre?

Focus is on love story
Happy ending
Positivity
Emotion
Soft, calm atmosphere
Lyrical, spiritual theme

Question 9.

Do you prefer a realistic plot or a more imaginative plot?

Question 10.

What is your preferred sub-genre of the romance genre?

Tragic Romance Historical Romance Time-Travel Romance

Romantic Comedy No sub-genre